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E-Commerce Glossary

ASP Application Service Provider: Provide CSPs and other bureaus with applications to support their product and service offerings.

Browser A software program used to view pages on the World Wide Web. The two most popular browsers are Netscape's Navigator and Microsoft's Internet Explorer.

Channel Encryption A security layer sandwiched between the application and transport layers. Most common forms are SSL and HTTPS.

Cookie A unique identifier stored on your hard disk. An authenticated identification tag used by computer. In the web-world rush, marketers have seized on cookies as a way of tracking visitors to their web sites.

CSP Commerce Service Provider: Focus on providing businesses a variety of commerce enabling services from developing web sites, hosting and payment acceptance capability.

Digital Certificate An application containing proprietary information that identifies an individual. The two most prominent companies providing digital certificate services are VeriSign and GTE.

Directory Organizes information on the web based on category and enables users to search by topic. Some of the most common directories are: Magellan, NetGuide Live and Yahoo!

Domain A domain name is segmented in to three sections separated by dots: 1. The name of the server. 2. The name of the organization. 3. The type of organization (.com=commercial, .net=network, .org=organization, .edu=education, .mil=military, .gov=government). Technically, the domain name represents a group of numbers that the web interprets though its communications protocol, Internet Protocol (IP). The letters are translated to numbers that can be interpreted by computers.

E-mail Electronic mail, or e-mail is the ability to communicate informally by sending electronic messages over a Local Area Network (LAN), Intranet, Internet.

Encryption Scrambling the contents of a message so that only those with the key can unscramble and read them. Two of the most common forms of encryption are public key, developed by RSA, and private key. Both are used in SET.

Firewall The wall of software that keeps unauthorized users or intruders outside a network. Sometimes it also keeps company users on an internal network from browsing the web.

Fulfillment Providing the customer with the goods or services purchased. May require facilitation through physical or electronic mail.

Hit Each request by a browser to a host for a file or image is termed a "hit". Although a standard measure of the activity or "traffic" on a web site, a hit does not accurately reflect a visitor's behavior. More sophisticated measures have evolved.

Home Page A Web site's primary page, from which all other pages descend. Serving as the main entrance to the site, it is the very first page presented when you type in the domain name.

Host A server on a network that houses data, such as a Web site, and provides information and services to other computers.

HTTP Hypertext Transfer Protocol: A protocol that defines how a web server responds to request for files, made via anchors and URLs.

HTML Hypertext Markup Language: Tags residing in the text that tell the browser what to do when a link is activated.

Internet The Internet or Net is the world's largest network of computers that uses one standard protocol, TCP/IP, to communicate.

ISP Internet Service Provider: Provides a variety of services from connecting dial up users to the Internet, to hosting and developing web sites.

Keywords Keywords have two different meanings on the Internet. First, a keyword is text that is entered into a search engine's text searching box to enable the engine to "look up" listings that pertain to that word or string of words. Second, a keyword is a text entry placed in the HTML code of Web site pages that enable that site to be "searched" by search engines looking for that word (or words).

Links Text or graphics that link to another page within a site or a page on another site. Links, also called hyperlinks, employ HTTP to perform the actual linking process and are usually highlighted in blue, underlined text.

Meta Tags Keywords used by search engines and directories to identify your site. Key words are provided to search engines at the time of registration, but are not present in any one location on the web site.

Online Connected to a network, whether it be a Local Area Network (LAN), a proprietary service network (AOL), Intranet, the Internet, or all of the above.

Payment Engine A payment engine or payment server is an application that is resident on the merchant's server or a server located at the merchant's ISP or CSP that accepts payment information, encrypts it and routes it across the Internet to a payment gateway.

Payment Gateway A server that receives encrypted credit card data over the Internet, decrypts the data, formats to the specified authorization specification and routes for approval.

Search Engine Enables users to locate information by querying sites on the web using keywords. Some of the most popular search engines are: Excite, Infoseek and Lycos.

SET Secure Electronic Transactions: A protocol developed jointly by Visa and MasterCard to standardize secure credit card commerce over the Internet.

Shopping Cart A method by which an internet user can organize products they wish to review and/or purchase. Shopping carts may have a variety of features which allow a user to organize their selcted items and alter their status prior to purchase. The shopping cart enables the user to use a credit card to make the purchase, then it provides fulfillment information to the merchant's shipping department. A good shopping cart program should always provide order confirmation numbers and quick customer service links for the user.

SSL Secure Sockets Layer: A form of channel encryption developed by Netscape.

Spider A simple program that scans the Web crawling from link to link in search of new Web sites and recording the URLs.

TCP/IP Transmission Control Protocol/Internet Protocol: The standard communication protocol used over the Internet.

URL Uniform Resource Locator: Is an address on the web. Components consist of a protocol, host name, port, and directory.

Web Site A collection of related or linked pages.

WWW World Wide Web: An inter-linked connection of hypertext documents residing on a server and other documents, menus, and databases, available through URL's. Also known as the 'Web'.

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